Privacy Policy

At NEWWORLD DIAMONDS, we believe that trust is the foundation of every meaningful relationship. Just as you trust us to provide ethically sourced, exquisite jewelry for life’s most profound moments—from Engagement Rings and Eternity Bands to striking Black Diamond Jewelry—we are equally committed to protecting your personal information with the highest standards of security and transparency. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website newworlddiamonds-us.com.

Our clientele is global, discerning, and values both timeless elegance and modern convenience. We cater to individuals celebrating love, commitment, and personal milestones, seeking pieces from our Bridal Sets, Color Diamonds, Best Seller collections, or classic Asscher and Emerald cuts. In serving you, we adhere to applicable data protection laws, including the GDPR for our European customers and other similar regulations worldwide.

1. Information We Collect

To provide a seamless and personalized experience, from browsing our COLLECTIONS to delivering your treasure to your doorstep, we collect the following categories of information:

• Personal Identifiers: Name, email address, shipping and billing address (such as 4534 Robinson Lane, Columbus, US 43215), and phone number, which you provide when creating an account, checking out, or contacting our customer care.
• Payment Information: When you make a purchase, our secure payment gateway processes your credit/debit card details (Visa, MasterCard, JCB) or PayPal account information. We do not store full card details on our servers.
• Transaction Data: Details about the products you purchase (e.g., Anniversary Gifts, Bracelets, Dangle Earrings), order history, and payment amounts.
• Technical & Browsing Data: IP address, browser type, device information, pages viewed (such as product pages for 3 Stone Rings or Cross Necklaces), and how you navigate our site, collected through cookies and similar technologies.
• Communication Data: Correspondence with us via email (e.g., [email protected]).

2. How We Use Your Information

Your data allows us to craft your experience with the same care we craft our jewelry. We use it to:

• Process and fulfill your orders, including shipping and customer service.
• Provide a secure and streamlined checkout, whether you check out as a guest or create an account for faster future purchases.
• Communicate with you about your order, send updates, and respond to inquiries.
• Personalize your journey by recommending pieces from our COLLECTIONS (like Accents or Bridal Earrings) based on your browsing preferences.
• Improve our website, products, and services through analysis of browsing patterns.
• Comply with legal obligations and prevent fraud.

3. Sharing and Disclosure of Information

We treat your personal information as confidential. We only share it under the following circumstances:

• Service Providers: With trusted partners who perform essential functions on our behalf, such as payment processing (PayPal, card gateways), order fulfillment, and global delivery logistics. These partners are contractually bound to protect your data.
• Legal Compliance: If required by law, regulation, or legal process.
• Business Transfers: In connection with a merger, sale, or transfer of our assets.
• With Your Consent: In any other situation, we will obtain your explicit consent.

We do not sell, rent, or trade your personal data to third parties for their marketing purposes.

4. Data Storage and Security

Your security is our priority, mirroring the absolute security we guarantee for your payments.

• Global Operations: As a brand serving a global clientele (excluding a few remote regions), your data may be processed and stored in secure facilities within the United States or other countries where our service providers operate.
• Protection Measures: We implement robust technical and organizational measures, including industry-standard SSL encryption, secure payment gateways, and strict access controls to protect your data from unauthorized access, alteration, or destruction.
• Data Retention: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes.

5. Your Rights and Choices

You have certain rights regarding your personal data, which include:

• Access & Correction: The right to access and update your personal information in your account.
• Deletion: The right to request deletion of your personal data, subject to certain legal exceptions.
• Opt-Out: The right to opt-out of marketing communications by using the unsubscribe link in our emails.
• Data Portability & Restriction: In certain jurisdictions, you may have the right to data portability or to restrict processing.
• Cookies: You can manage your cookie preferences through your browser settings (see Section 6).

To exercise these rights, please contact us at [email protected]. We will respond to your request in accordance with applicable law.

6. Cookies and Tracking Technologies

Like most fine jewelry online boutiques, we use cookies and similar technologies to enhance your browsing experience.

• What They Are: Small data files placed on your device that help us remember your preferences, understand how you interact with our site (e.g., which ENGAGEMENT RINGS collection you viewed), and improve site functionality.
• How We Use Them: To enable essential site functions, analyze site traffic, and personalize content. They help us ensure our site is as flawless and engaging as our diamonds.
• Your Control: You can control or disable cookies through your browser settings. Please note that disabling some cookies may affect the functionality of our website, such as saving items to your cart.

7. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this page occasionally.

Thank you for trusting NEWWORLD DIAMONDS. We are honored to be part of your story and committed to protecting the privacy of your journey with us.

Last Updated: April 2024